The Team

Our founding team is a dynamic group of thinkers, designers, and builders united by a shared vision to reshape how businesses operate through smarter, more sustainable technology. With deep expertise across product, engineering, and operations, we're creating B2B SaaS solutions that solve real-world challenges at scale. While our roots are in logistics, our mission extends beyond delivering intuitive, data-driven platforms that empower businesses to operate more efficiently, sustainably, and intelligently.

Alessandro Attanzio

CEO
Alessandro is a senior manager with more than a decade in experience working in the logistics industry. Ale is responsible for business operations and commercials at BoxxDocks, scaling revenue and overseeing strategy.

James Della Valle

CTO
James leads product development and customer implementation, bringing a background in the built environment. He oversees the end-to-end development lifecycle and ensures seamless integration of our platform into client operations.

Anna Mitchell

Marketing
Anna is a B2B copywriter and content strategist specialising in SaaS and tech. With experience working with brands like Gartner & Atlassian, she creates compelling, results-driven content that engages audiences and supports business growth.

Sarah Williams

Advisor
Sarah is an experienced angel investor and start-up mentor with a particular focus on strategy and finance. A qualified accountant who has spent most of her career in private equity, working with companies in a wide range of sectors.

Barry Moor

Advisor
Barry is the Managing Director at Cameron-Price since 2011, led significant MBO and MBI initiatives. Has held positions on the Advisory Board for Common Purpose and as a Business Mentor for the Princes Trust.

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